visual organization

• not directing the audience through a design is misdirecting them!
• EYE MOVEMENT: the typical eye moves left to right and top to bottom.
• controlling eye movement within a composition is a matter of directing the natural scanning tendency if the viewers eye.
• the ee tends gravitate towards areas of complexity first. in pictures of pople, the eye is always attracted to the face and particaullry to the eye.
• Light areas of a composition will attract the eye, especially when adjacent to a dark area.
• diagonal lines or edges will guide eye movement.
• OPTICAL CENTER: the spot where the human tends to enter the page. Optical center is slightly above mathematical center and just to the left.
• it takes a compelling element to pull your eye away from this spot.
• Z PATTERN: our visual patter makes a sweep of the page , generally, in the shape of a z.
• effective page design maps viewers route through the ingormation. The designers objective is to lead the viewers eye to the important elements or information.
• FOCUS- use no more than 2points.
• make sure they compliment each other.
• Avoid all uppercase letters unless its necesary. 
• Choose right font. work with the tone or theme of ur composition. 
• topography.com/email/2010-03/index.htm
• effective pages design a viewers route through the information.
• visuall will esablish focal point.
• crucial part of desingn procss is to estalish elemts.
• all design involve problem solving. 
• THE GRID:
• way of organizing content on a page, using any combination of margins guide lines, rows and columns.
• instituted by Modernism
• establish relation of elements and break thing in different chunks. 
• a grid consist of a distinct set of alignment based relationship that act as guides for distributing elements across a format.
• Every design is different; therefore every design will require a different grid structure.... one the addresses the particular elements within the design.
• a grid is used to help clarify the message being communicated and to unify the elements.
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