Assignment 19 inpiration

I really liked this business card because it simple and cool. google is a company that everyone knows and you automatically would be drawn to the card.

This business card interest me because i like how the colors are separated by the words "SK". this draws you attention to the center of the card and i also like how the font is simple and nicely arranged.

This business card is just way to cool to describe. this is truly the business card of the future, automatically once you touch it and the letters start to appear you are just intrigued to see whats on it and whats it going to say.

Assignment 18 research

I  like the CNN Wordmark/logo because you can defilently see the contras between the two colors and the way they have the words connected adds to it. this is a logo that people recognize automatically and know because of its simplicity.

Walmart has a nice logo/wordmark the wording is simple and emphasized to draw your attention. the star in the middle to me is just to help emphasize more of the words.

This logo/wordmark is really cool, in the since that its simple and yet kinda high tech. ive never heard of this company but i like the way they make the "I" into a logo and use it as a letter at the same time.

Assignment 17 research and inspiration

I found this to be very helpful and inspirational to me. the Coke logo has always been a very recognizable and memorable combination mark. i liked how they kept it simple using only 2 spot colors .

The Burger king color is another combination mark i like, although not as simple as the coke one the colors go well with each other. and you automatically see a image of a burger when you look at the logo.

The pepsi combination mark is very nice. Like the burger king one it to is not as simple as the coke logo but it defilently stands out as being a big logo. i like how the colors are analogous and you can see the variation of the blue.

assignment 16 research and inspiration

Research

Information graphics: graphic visual representations of information, data or knowledge, present complex information quickly and clearly, illustrate information that would be unwieldy in text form, and act as a visual shorthand. 

visual communication: a conveyance of ideas in forms that can be looked upon or read 

Inspiration 

repetition

attention grabbing

fairly simple 

who is the target audience?

my graphics teacher

what are you trying to communicate?

the history of visual communications 

These two examples are col because you can see the diversity in there technique and format.

assignment 15 research and inspiration

These two pieces interest me because of the bordering in the second one and the type of format the first one has.

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
Engravings or woodcuts
What is a camera obscura?
A way to observe light, it projects an image of its surroundings onto a screen.

How did scholars and artists utilize the camera obscure?
Fo safe observations of solar eclipses and the phases of the moon
From where did the photographic camera develop?
The portable box
Who first used the term "photography"? Where was is derived from?
Sir John Hershel, the greek words for light and writing

Who is credited with making the first successful photograph?
Joseph Niepce

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Daguerre, it successfully made photographs but it was expensive and the image could not be duplicated

Who invented the Calotype process? What are the advantages and disadvantages of the process?
Talbot, it was of inferior quality but an unlimited amount of duplicates could be made

Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?Frederich Scott Archer, exposure time was reduced to two or three seconds and the cost was less, equipment had to be portable, produced a sharper image
Post an example of a Dry Plate Process image.

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox, it used gelatin so was more portable, but still too complicated for the general public
Who is George Eastman? What company did he establish?
He made photography accessible to all by inventing roll film, the Eastman Kodak Company

In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He made a camera that only cost $1What is Edwin Land best known for? What company did he establish?
Patenting polarized light filters and his invention of instant photography, the Polaroid Corporation

How long did the first Polaroid camera take to produce a photo?
60 seconds
What was Eadweard Muybridge known for?
Using multiple cameras to capture motion 

What is the Zoopraxiscope?
A device used to project a series of images in successive phases of motion

How did Muybridge settle the debate and photograph a horse in motion?
He used a series of large cameras placed in a line each being triggered by a thread as the horse passed by In 1880s, the development of the motion picture camera allowed this?
The development of a motion picture projector

What is a motion picture projector?
It magnifies a 'moving picture' onto a screen for an audience 

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter? 
Christopher Sholes 
What is a "stenographer"?
A person who transcribes speech, often in court cases and things similar to that. 
Why did Sholes send a prototype of his typewriter to Clephane?
He believed stenographers would be the first and most important users 
After the typewriter began production, why did Clephane pursue another machine?
It solved only part of his problem, it still took too long to typeset and copy the words 
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler
What is meant by "typesetting"?
To arrange or generate type that is to be printed 
How does the Linotype Machine differ from the typewriter?
It allowed type to be set mechanically rather than by hand 
How did this machine change the newspaper industry?
It made it possible for a small number of operators to set type for more pages on a daily basis 

How did the keyboard of the Linotype Machine differ from keyboards that we use today?
More spaced out, no shift key, separate upper and lower case letters, different arraignment of keys 

What is a slug?
A mold for letter forms 

Why is the Linotype Machine the greatest advanced in printing since movable type?
It became a worldwide advancement in type and changed the typing industry 

#20 research and inspiration

Date and Place of Birth:

February 15, 1970, Charleston, South Carolina

The artist's legal name is Frank Shepard Fairey. He goes by the latter two names in professional life.

Movement, Style, School or Type of Art:

Graphic works comprised of stenciling, collage and screen printing.

Often described as a Street artist, Fairey's name first began to appear in the news for wheat pasting (adorning public spaces with the artist's own posters, affixed to walls, signs and other elements by way of a water + wheat mixture--as in wallpaper paste), sticker tagging, and the numerous accompanying arrests that now comprise his official criminal record.

Color Psyhcology

Assignment 19 inspiration.

This piece inspired me to incorperate the concept of a fire element into my business card since i was going with Ted's Hot wings. i like the colors and the contrast of the red and yellow that comes together.

This piece inspired me to use some sort of wing or bird element. i wanted not only my logo to show the elegance of the flame but the gracefulness of a bird. 

Stationery Package

• The printed pieces that a company utilizes for communication purposes. 
• when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
• Includes a business card,  Letterhead, and a envolope. 

BUSINESS CARD:

• essential part of a stationary design. 
• people will form an immediate opinion about your company
• it says something about your company its mission, its culture, and it goals. 
• everything from colors, fonts, the texture, shade, and gloss of your print says something about you.

Typically includes:

• loo
• company name
• employee name
• title
• phone number
• fax number
• email address 
• company address
• web address

Design Tips:

• must be 2"x3.5"
• horizontal or vertical orientation
• check for accuracy
• check for unity... continuity among other pieces.
• typical margin is .25" to .125"

Letterhead: a printed piece of paper used to send etters. memos, etc.

typically includes..

• Logo
• Company name
• company address
• phone number
• fax number
• web address
• design tips: must be 8.5" by 11" (standard), must be vertical orientation, must leave room to write, check for accuracy, check for unity....continuity among other pieces 

Envelope

• the packaging that contains the letter/form when being mailed, standard #10 envelope 
• typically includes: logo, company name, company address 
• design tips: must be 9.5" by 4.125", horizontal or vertical orientation, must leave room for recipients address and stamp, check for accuracy, check for unity....continuity among other pieces 

assignment 18 inspiration.

I like this piece because it incorparates a sofisticated font.

This piece incorparates a picture smybol to help draw a person.

logotype

1. simple

Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being "overdrawn".

2. Memorable

Following closely on this principle of simplicity is that of memorability. An effective logo.

3.timeless

An effective logo should be timeless. will yours stand the test of time? will it be effectine in 10, 20, 50yrs?

4.versatile

5 appropiate

Four color process.
CMYK
Spot color
PAntone matching system
color tends to folow trends
to many colors can be chaotic

Iconic/Structure- compelling yet uncompleted image. less direct and doesnt use txt.
Logotype/wordmark- just utilizes companys name or initial.

New Post: titled "The Gutenberg Press | 1450 AD"

What is Johannes Gutenberg credited with?
Post a photo of the Gutenberg Press.

How did the printing press work?

What motivated Gutenberg to find a better way of creating books?

Why did Gutenberg experiment with metal type versus wood type?
Post an example of movable type in a type case.
 
What is moveable type?

What is a matrix?

What ink did Gutenberg develop that he used specifically for the printing press?

What is paper made from? Where did paper originate?

What is a "substrate"?

Who did Gutenberg seek to help with the invention of the press? Close to the end of the 5 years, what happened?
What was the first book he printed?Post an example of this book.

How did the Gutenberg Press impact communication?

Who introduced the printing press to England?

What was the early form of newspapers?

When was the first news weekly published? What was it called?

What kind of press was built in the US in the mid 1800s?
Post an example of a 1930s printing press.

By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?

Which printing process is the Gutenberg press an example of? Briefly describe the process?
Post an example of an intaglio press.
 
What is intaglio printing and how is ink transferred?
Post an example of a screen (porous) printing press.
 
What is porous printing and how is ink transferred?
Post an example of a lithography printing press.
 
What is lithography and how is ink transferred?
Post an example of a offset lithography printing press.
 
What variation of lithography is used by the commercial printing industry today?
printing technique where the inked image is transferred from a plate to a rubber blanket

How do printing presses used today compare to the Gutenberg Press?
The printing process then required a lot more work, unlike now with all of the technology we have that helps us and makes it so much more easier.
Describe four-color process printing using CMYK?
CYMK is a color process meaning cyan, yellow, majenta, and black. It is for things you want to print out to look clear and the right colors.

The Codex and the Illuminated Manuscript | 1st century AD"

Post an example of a scroll.

 

What were the drawbacks of the scroll?

 they only allowed for sequetial usuage.

Post an example of a codex.

What is a codex?
covered and bound collection of hand written pages.
"Codex" is derived from the Latin meaning "block of wood". Why?
because of its compactness, and sturdiness.
What is the difference between "sequential access" and "random access"?
sequential access u have to read text in the order it is written, where ass random access u can go to any point to find information.
What were the advantages of using the codex?
it had random access and can be opened flat to any page, and more portable. easier to organize in libraries.
What helped spread the use of the codex?
the rise of Christianity.
What replaced papyrus? Describe the process used to create it?
parchment, a substrate made form animal skin such as sheep, goat, and cows. hair and fat were removed and skin was smoothed out. the hide was than soaked in water, and calcium, flour and salt was added than the skin was stretched out and dried.
What is vellum?
finer qualities of parchment were made form skins  of young calves.
Name several examples of current technology that utilizes the format of the codex?
digital books like kindle and ipad.
What led to a period of cultural and economical deterioration?

 more sophisticated book binding methods. however the decline of the roman Empire resulted in fewer books being created.
Post an example of an illuminated manuscript.

Who began creating books by hand, taking the creation to an art form?
monastic monks
What does "illumination" refer to? What was included in this ornamentation?
it refers to the border, illustrations and ornamentation added to each page or text. it included initials of chapters or paragraphs. painting in margins, borders, and around text.
What tool was used for creating the illuminated manuscripts?
natural quilt pens were used for the highly intricate and detailed work.
Why were these manuscripts reserved for religious purposes?
because the work was laborious.
What is craftsmanship? Why is it important?

Craftsmanship is the quality that comes from creating with passion, care, and attention to detail.

History #4. Phonetic Alphabet

The Phoenician alphabet is based on what principle?
one sign represents one sound 
Describe the shape of the letters and what tool created them? straight and had many angles
What two reasons made the Phoenician alphabet so successful? It was simple to learn/read. Merchants used it often therefore spreading it around.
What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?Post an example of the Phoenician alphabet in visual form.

It took away the social classes 
"The Greek Alphabet | 800 BC"
How did Greeks come in contact with the Phoenicians?
 Phoenicians traveled to greece often and made trades with the people there.
How was the Greek adaptation of the alphabet different from its predecessor?It wasn't the exact same as the Phonetician Alphabet, it had more letters and had vowels.
Why is the Greek alphabet considered to be the world's first true alphabet? -I was unable to find it in podcast.                                                                                                       Name several similarities and differences between the Greek and modern English alphabets? Post an example of the Greek alphabet in visual form
. 

"The Roman Alphabet | 7th century BC" 
What was the basis of the Roman uppercase alphabet?
 The Greek alphabet 
What were the purposes of the formal and informal styles of lettering?
Formal was for important manuscripts and informal was more a way of jotting things down
Why is the Roman alphabet the most widely used and what contributions did it make?
it added serifs and the base line
From where did serifs originate?
rome, when little notches were added to letters to prevent the chisel from slipping
When and where did lowercase, or minuscule, letters develop?

What is a ligature and why were they utilized?
Post an example of the Roman alphabet in visual form.

    

#3 HIEROGLYPHICS

In the sixth century BC, what three civilizations invaded Egypt? 
Persians,Greek,and Romans 
 Post an example of the inside wall(s) of an Ancient Egyptian temple.

What was discovered on the inside of the temples?
Carved and painted images on every wall and surface.
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
After the Cuneiform by the concept of expressing words into writing. 
What is the difference between logographic and alphabetic elements?logograms are visual symbols representing ideas or objects.Alphabetic or phoenic came later as the language evolved into demotic. 
The term Hieroglyphic derived from what two Greek words?
Sacred Writing 
What is a scribe? 
A communication skill where students went to scribe school to read and write,while military leaders were trained as scribes so they could communicate while in battle.
Who else was trained to read and write? Why?Military Leaders so that they could communicated while in battle.
Post an example of hieroglyphics on papyrus.

What is papyrus and how was it made?
A substrate made from Reeds native to Egypt.What is a substrate?
A writing for scrolls for pharaoh and other important Egyptian on papyrus.Instructions and spells to help them find their way to the afterlife
What were the Books of the Dead?Were usually commissioned by the users themselves before the death.
How did Ancient Egyptian hieroglyphics become a forgotten language?
Post an example of the Rosetta Stone.

What is the Rosetta Stone? Where was it discovered?
Had the same inscription on it,written in 3 different languages.
What three languages are included on the stone?
Egyptian Hieroglyphics demotic and Greek.
Why couldn't the text on the Stone be deciphered?
Because one chunk of the text was missing and none of the three texts were complete.
Who finally deciphered the text? What was his breakthrough?
Napoleon,but the British defeated Napoleon and his army,and took back many Egyptian discoveries back to England including the Rosetta stone.Jean Champollion he was able to match up the hieroglyphics symbols with the Greek Version of the name Egyptian Pharaoh Ramses.
Why does the interpretation of the Rosetta Stone have such significance?
 Cause we now know a great deal about the Ancient Egyptians and their hieroglyphics. 

#2 CUNEIFORM

The Sumerians were one of the earliest types of this kind of civilization? What does that mean?
they created Cuneiform

Why is the region of Sumer considered the Cradle of Civilization?
They created the first written language-Cuneiform

What could the Sumerians practice year round because of the regions climate?
Agricultural

Post an example of early Cuneiform (Sumerian pictograph).
Why was Cuneiform created?Used to record transactions

What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?

wedge shape stylus/ wet the clay, form it into a flat surface, lay in the sun allowing to dry and harden

What did Cuneiform begin as a series of?
pictographs 

Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
wedge shape

Post an example of Akkadian Cuneiform.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
Akkadians adopted the Sumerian language

What is a pictograph?
a pictorial or visual representation of an object

Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?

It was a new form of communication 

visual organization

• not directing the audience through a design is misdirecting them!
• EYE MOVEMENT: the typical eye moves left to right and top to bottom.
• controlling eye movement within a composition is a matter of directing the natural scanning tendency if the viewers eye.
• the ee tends gravitate towards areas of complexity first. in pictures of pople, the eye is always attracted to the face and particaullry to the eye.
• Light areas of a composition will attract the eye, especially when adjacent to a dark area.
• diagonal lines or edges will guide eye movement.
• OPTICAL CENTER: the spot where the human tends to enter the page. Optical center is slightly above mathematical center and just to the left.
• it takes a compelling element to pull your eye away from this spot.
• Z PATTERN: our visual patter makes a sweep of the page , generally, in the shape of a z.
• effective page design maps viewers route through the ingormation. The designers objective is to lead the viewers eye to the important elements or information.
• FOCUS- use no more than 2points.
• make sure they compliment each other.
• Avoid all uppercase letters unless its necesary. 
• Choose right font. work with the tone or theme of ur composition. 
• topography.com/email/2010-03/index.htm
• effective pages design a viewers route through the information.
• visuall will esablish focal point.
• crucial part of desingn procss is to estalish elemts.
• all design involve problem solving. 
• THE GRID:
• way of organizing content on a page, using any combination of margins guide lines, rows and columns.
• instituted by Modernism
• establish relation of elements and break thing in different chunks. 
• a grid consist of a distinct set of alignment based relationship that act as guides for distributing elements across a format.
• Every design is different; therefore every design will require a different grid structure.... one the addresses the particular elements within the design.
• a grid is used to help clarify the message being communicated and to unify the elements.
• 
  

#1 CAVE PAINTINGS

What are cave paintings?
beautiful, detailed and colorful representations found on the inside of cave walls and ceilings
Name several common themes found in cave paintings?
Large animals such as bisons, horses, deer. tracings of humans hands abstract patterns.
How were these paintings created (tools, pigments)?
water, pant, juice. animal blood, soil charcolWhat is the most famous cave painting site? When was it discovered and by whom?
lascaux france 1940, 4 teenage boys found it accidently.
Post an example of cave painting(s) from this cave.

Why did this cave have to be closed? What was done to satisfy public curiosity?
paintings are being damaged by carbon monoxide they made lauscaux 2Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
red clay
Who discovered this site? How old are the paintings confirmed to be?Marceline Sanz De Sautuola, 19,000 years old.

What is the oldest known cave painting site? When was it discovered and by whom?
chauvet-point Arc, eliette Brunell Deschamps, Christian Hillaire, Jean Marie Chavuet.


Post an example of cave painting(s) from this cave.

What was different about the painting techniques at this site?
walls  were scraped free of debree to make walls smoother
What is "speleology"?Speleology is the scientific study of caves which term derived from the Latin 'speleum' meaning “cave.”
What three reasons do archeologists and historians believe prehistoric man created cave paintings?

to tell a story, to help teach hunt, for magical or religous reason.

Assignment 13 research and inspiration

RESEARCH
Exquisite corpse: a method by which a collection of words or images is collectively assembled .
Surrealist: artists are the people who created exquisites corpse.
Suurealism: is a  period of time where everyone who doing ar creating something that were futuristic and not realistic.
Became in the 1920's

BRAINTSTOM.

Something creative, creative, colorful, but not so much warm coolers tones, unique, try o portray something critical and funny, make it enjoyable for the whole class

We see that this pic is tricked out and really shows the formal/balance of surrealism.---------------------------------->>

The creative process

Series of steps you repeat every time you need to design something.
Why do we need this product?
1. It improves consistancy.
2 Ability to plan and time your work.
3. Raises the quality of your work.
4. Communicate ore effectively and a more professional way.

1st step of process (research): the dent and the competition; get online, look in magazines, listen to music; and pay attention to the world around you
2nd step (brainstorm/inspiration):striving to be unique and innovative while still following the current trends, ensure a fresh and creative approach. who is my audience? what am i trying to tell my audience?
3rd step (sketching): thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas.
Step 4 (execute): IMplement your ideas. combine type an imagery into a well developed composition. Utilize design peinciples and visual organiztion guildlines to help. try technuques, explore possibile outcomes, and analizye the outcome. If you get stuck, wlk away and clear your head. If piece doesnt look how you imagined, and it isnt working, try another idead. forcing an idead wont result in a good desing.
5th Step (critique & revise): Take a step back, (literally) and look at your design with an objective eye. Make sure the design effectly conveys the message to  the intended audience. If it doesnt go back and tweak the composition until it does. Asking others for their opinion will help with this process.

Photo composition

snapshot- is a quick shot, often spontaneous, taken to record a moment in time.


photograph- an image taken with care and  thought.


Rule of thirds
= imaginary lines drawn dividing the frame of your camera into thirds, both horizontally and vertically.
place the important subject, or important elements of your composition where these lines intersect.
place the horizontal line at the top or bottom horizontal divider.
or fill up the entire frame with the subject for a close up image,


Leading Lines.
=use lines created within the foreground or background of the composition to lead the viewer's eyes through the photo.
lines can draw attention to one or more intended subjects or a single focal point.


Point of view.
= change the way your subject is perceived by changing the camera position.
if you are photographing a subject very tall, compose the shot so that the camera is looking upwards.
... and vice versa


Simplicity
=keep your background simple and clear of clutter.
the mood and effectiveness of a photo can be altered by what is in the background.
a chaotic composition will cause the viewer to look away.